A logo I made for a derma clinic.
In the Ateneo, I’m part of an organization called COSA (Collegiate Society of Advertising) which is like an advertising agency that gives services to both inside and outside the university. For this work, the client wanted to have a logo for her derma clinic, “Zi Insititute”. So according to her, “Zi” is a Chinese word for grace so she really wanted colors that will match that word. I honestly didn’t know what sort of logo she wanted because she was telling me the whole time that she wanted the Z to be emphasized. So I made two layouts for the logo, the first one is on top, with the different colors.
Here’s the second one which I hope you people will understand, haha but whatever! We handed it to the client last night and she commented that it looks very youthful- which is not how she wanted her derma clinic to be. Sigh* It was actually the first time my work got rejected by a client and I admit that I feel somewhat, bad.
But I guess things like this are inevitable. As a graphic artist (because yes, I consider myself as one, haha), we have to accept that sometimes, our work would be disliked by our customers and they would tell us to change it several times without taking into consideration all the hard work and creative juices we have used up for each draft we make. However, it’s all good because I have chosen this career in my life and even though I am asked to do a lot of revisions here and there, at least I’m doing what I love.
Yes guys, you got it right. I have chosen to shift. Hehe.